Among the greatest challenges dealing with any global business today is being discovered on the Web. The Web has actually altered the essential means for how we conduct global business. It supplies instant,real time answers to a lot of our everyday commercial and individual questions. And now that you have a Website,can your site be discovered when one carries out a search on Google,Yahoo,Live.com or AOL for your business’s product or service?
Opportunities are that when another domestic or global business seeks to find your services or products,they will not find you. The majority of Web designers deal only with style and layout. They are graphic artists who have found out a little bit of HTML. They copy and paste written copy into a table and upload. They are not expected to be specialists in the art of global Web marketing nor should they be.
The Web is a huge place. A broadening and creative digital universe which requires a variety of specialists in hardware,software application,graphics,copy writing,global marketing,domain merchants,operations,financing,journalism,marketing and public relations. But where can we find that magician called an SEO or search engine optimization global marketing specialist?
We find an avalanche of business promoting themselves using Google AdWords as SEO global Web marketing and Web promotion specialists. But sad to say,over 80 percent of these business know very little about SEO Web marketing and much about how to take your difficult generated income.
In Might of 2006 the Interactive Marketing Bureau (IAB) and PricewaterhouseCoopers (PwC) announced that Web marketing profits reached a new record of $3.9 billion for the first quarter of 2006. The 2006 first quarter profits represent a 38 percent increase over Q1 2005 at $2.8 billion and a 6 percent increase over Q4 2005 overall at $3.6 billion.
Last year,AdWords alone generated $3.4 billion for Google.
With the Web being the place to secure market share,lots of charlatans and wannabe global Web marketing specialists are emerging – burglars who know little more than how to cash your check and disappear rapidly.
So how does one set about looking for an honest and successful business which focuses on global marketing and public relations on the Web?
You need to ask several questions. Problem is,most business looking for global SEO Web marketing assistance do not know the questions to ask. Leyden Communications (Israel) supplies below a list of questions for every business from Tel Aviv,London,Washington and New York City,to Paris,Japan,India and China to ask the SEO or global internet advertising company before they sign an agreement.
Initially,if your target market is New york city,London,Manchester or Los Angeles,or any native English speaking market,be certain to hire a native from that nation. One whose English is at native tongue level and understands the marketing culture of your target audience. If you do hire an Israeli,make certain that they have lived and operated in your target audience place for a minimum of ten years.
Second,you would like to know what experience and for how many years they have dealt with global marketing,traditional distribution channels,sales,marcom,viral marketing,production of sales brochures,marketing and public relations?
Third,what professional experience do they have in copy writing,journalism and research?
4th,what practical experience do they have in programs?
And lastly,how long have they been working on the Web?
An international Web marketing professional need to wear lots of hats to be successful. The Web SEO need to be a skilled global marketing or PR individual – one who understands how to penetrate and motivate a market outside of Israel without the Web. They require to understand the fundamentals of global marketing,branding,distribution and sales channels in order for them to incorporate the digital world with the timeless print,broadcast media and sales markets. The SEO should be an accomplished,creative and professional writer who can compose for both the reader and the search engine.
This short article is an example of how one writes for both the reader and the Google and Yahoo online search engine. The English suffers a bit as the writer discovers a fine balance in between getting your attention and the eyes of the online search engine. But what is more crucial? The search engine!
For if your consumers in the UK,France,Germany,Brazil,Japan and South Korea do not find your Site,then having a Website with the very best of traditional copy composing will find itself lost in the online world.
Can you find a Web designer,Web graphic style,Web developer,professional Web marketing,global marketing master and professional reporter and or copywriter all in one person?Lots of in Israel will inform you yes. I say,you will be lucky to find a team with each one of these specialists in no greater than perhaps 3 global Web SEO marketing business in Israel.
What then would be the real acid test for protecting an expert SEO – search engine optimization Web promotion marketing business in Israel,New York City,London,Paris or Beijing?
Merely perform a search on Google for “Israel Internet Marketing” or “Israel International Marketing.”If the SEO business you are talking with in Israel is not noted in the top 10,you must ask yourself one question: “How can they rank you,without the continued use of a costly Google AdWords campaign,in a leading 10 position?”
Google AdWords are a really powerful marketing tool used by SEO global Web marketing business in Israel,but they are not a substitute for having your industrial Site stand on its own digital legs. AdWords are not a substitute for getting out enhanced news stories on Google News and PR press release in to the lots of corners of the Net. AdWords do not substitute for developing blogs,professional spaces and online forums in Google and Yahoo and the production of videos for YouTube.
Can a native born SEO in Israel find,not to mention expertly compose the English,French,Spanish or China copy and news you require for your Site and for global blogs and press release?Are they proficient in a variety of Israel export and import markets associating with hi tech,food,defense technology,agriculture,biotech,security,property,chemicals,metals,gaming,politics,crisis communications,education,plastics,music,shopping,telecommunications,sales,stocks,manpower,diamonds,Judaica,office products,food,drinks,tourist,games,textiles,dating,health,sports,news,videos,clothing,hotels,airline companies and rental vehicles?
Permit the native Israel SEO to market your services and products to domestic markets and sales cultures that they know best – Tel Aviv,Ra’anana,Ashdod,Herzlia,Afula,Haifa,Jerusalem,Kiryat Shomona and Eilat.
Never look at office size as a procedure of success. What you are paying for is knowledge and talent. Lots of SEO specialists and their complimentary personnel of copy writers and programmers might work from a home office in Israel. Once again,judge their global Web marketing success by the ranking of their customers and their own individual search engine optimization ranking on Google and Yahoo.
Never pay an upkeep fee. International Web marketing SEO specialists are not servicing a cars and truck or cleaning up a home. What you do want to buy is more Websites created by their Web designer and more news stories and or press release created by their PR company to be put on Google News.
Never pay all that they ask for up front. Unless you know the business an excellent policy is paying half before the work starts and the balance once the work is completed. It takes about 3 weeks to begin seeing the results of SEO or search engine optimization. Although with some Israel SEO,you can see rankings improve within a matter of days by utilizing Alexa.com. In using Alexa.com,it is a tool that you can utilize,one that can not be had fun with by the SEO or SEM business.
Lastly,if the SEO global Web marketing business assures you a top place ranking,you will then know that they are bogus. No SEO or SEM can guarantee you something for which only Google,Yahoo,MSN and AOL control. They can guarantee you a higher ranking and depending upon the link density of your industry maybe even a leading 10 position.
Bear in mind that the top 10 search engine position that we are talking about would not be a paid Google AdWords sponsored link. It is your Web site,your Websites standing on their own two feet that counts. Also having an enhanced newspaper article about your business’s services and products in a leading 10 position would equal your Site being in a high SEO ranking. In truth,as long as the SEO news/ public relations story remains in a high position,it strengthens your credibility as it functions as third party endorsement. It is far more potent than your Site ranking,as long as the story has a link to your Site.